In the article, "Reducing Prejudice: Combating Intergroup bias"(1999) by John Dovidio and Samuel Gaertner, they assert that the problem of prejudice in not only America but around the world can be defeated if it is handled in the proper way. They support their claims by providing studies and theories that would prove their position correct. Their purpose is to educate people on how these prejudice form in order to help battle the social discrimination that takes place every day. Their intended audience is researchers and students who are trying to further understand the roots of racism.